Designing with rainbows is one of my favorite tasks, so volunteering for this project was a no-brainer. I loved the design challenge of integrating the rainbow theming with Lane Bryant’s very clean and minimal aesthetic. Incorporating more color into a brand identity is always a delicate balance, since one must stay true to the visual identity.

WHAT I DID

I designed the email for the launch of the Pride campaign and a print card that was included in influencer gift packages.

THE PROCESS

I received a concept with swipe and a few design elements from the creative directors before designing. I worked with the email team and print team and received briefs with promo and messaging information.