We had a very talented team of developers at Lane Bryant who were brilliant with video integration on site. I had been doing a lot of animation work for Lane Bryant by this point, and I had the idea to incorporate animation into a site mystery sale for a while. So when the stars aligned (or, rather, when we had the assets to support), I jumped on the opportunity. How did it work? When the customer clicked on the CTA, it initiated the playing of the gift opening animation, which would reveal the mystery promo.

WHAT I DID

I concepted and designed the sale lockup and look, and I animated the video needed for the dev team. I also collaborated with the dev team to make it just right. 

THE PROCESS

I worked with the site team and received a brief with promo information.