At rue21, site analytics determined that the visual navigation on our homepage was the most clicked portion of our site. So for this lookbook, I wanted to play into that. I designed the page as a stylized visual navigation while still telling the story of the campaign. It ended up being our best-performing (and my favorite) lookbook I created.

WHAT I DID

I concepted and designed all the site assets for the lookbook.

THE PROCESS

I received light art direction from the creative director.