Throughout March 2024, Organon wanted to do a series of posts in honor of Endometriosis Awareness Month. The team had the goal for these posts to not just raise awareness, but also to inform audiences of what endometriosis looks like and cut through misinformation. In designing the series, I wanted each post to stand alone, and I focused on using various aesthetics and content formats to get across the various messages.

WHAT I DID

I designed and animated five social media posts for the series and assisted social media manager with copywriting.

THE PROCESS

I collaborated with social media team and an OB/GYN to establish messaging and worked with social media manager to ideate concepts and art direction for each post.