This email was done in the early days of COVID-19, and it was a time of a lot of creative exploration for Lane Bryant as a brand. I really enjoyed playing with the type of the headline in the hero image. I oriented the text based on the movement of the model, and I think it looks really airy and effortless, as if the model knew the type was there.

WHAT I DID

I chose photography and designed the layout of the email.

THE PROCESS

I worked with the email team and received a brief with promo and messaging information.