For this Instagram story, the task was to showcase Big Lots’ Lavender Farmhouse collection, and the only assets I had were the still images captured from the photoshoot. I wanted these images to come alive, to place the customer in the set we designed. I decided to execute by animating the text and image transitions to flow seamlessly from one slide to the next. I also was really excited about the floating lavender boxes I included in the first slide — I loved that nod to the color, and it brought out the product in the image.

WHAT I DID

I storyboarded, designed and animated the video. 

THE PROCESS

I received a script from the copy team and a brief from the social team.