For Osteoporosis Awareness Month in May 2024, I was tasked with writing and concepting two posts on the bone disease for Organon’s social platforms. I decided to take the angle of osteoporosis prevention. For the first post, I created a visual menu of foods that keep bones healthy, and centered it around the headline “Bone Appétit”. For the second post, I wanted to highlight the benefits of strength and resistance training for bone health while removing the insecurities about feeling “good enough” to go to the gym. In the creative, I stitched together various stock videos of people with diverse ages, races, sizes and abilities working out with the phrase “Every body can be a strong body.” on top.

WHAT I DID

I concepted, researched, wrote, designed and animated two social media posts.

THE PROCESS

I received topic from social media manager and proposed the posts and art direction.