At Organon, the team wanted to take advantage of reliable influencers (such as doctors) to set the record straight on the rampant health misinformation across social media, but due to regulatory constraints and budget, it was often hard to find the right people. In the meantime, an idea to create our own spokespeople came about, and The Misses of Health Information were born. My goal in developing the visuals for the series was to stay true to Organon branding (the color palette, our illustration style) while also making the art look fresh and eye-catching on the timeline. I also wanted to make sure each character had her own visual language that was reflective of her personality and aesthetic.

WHAT I DID

I illustrated and tweaked characters from a stock asset model, and I designed and animated all the social assets for the series.

THE PROCESS

I received light art direction from a creative agency.