I was tasked with collaborating with creative leadership at Big Lots to assist with an urgent, high-priority ask for their Holiday 2020 campaign. I teamed up with both creative directors, the VP of creative and the in-house producer to take illustration and pre-recorded footage and create a 15-second ad that served as a final push for shoppers before the holiday season.

WHAT I DID

I storyboarded, animated and cut the video, as well as placed the voiceover over the footage.

THE PROCESS

I received a script from the copy team and light direction from the creative director.