This was a social media asset used to announce Lane Bryant’s mask collection early on in the pandemic. In the beginning months of COVID, a lot of companies were selling masks, and I think customers used style and fashion preferences as one way to determine which to buy. I really wanted to emphasize in the storyboarding and design of this video the breadth of patterns we offered at the time.

WHAT I DID

I storyboarded and animated the video.

THE PROCESS

I received a script from the copy team and light direction from the creative director.